John Vincent MBE (born 28 September 1971[1]) is a British entrepreneur who is the chief executive and co-founder of fast food chain Leon Restaurants.

Vincent is also known for his work in developing the 2013 School Food Plan, for which he was appointed an MBE; for chairing the Council for Sustainable Business; and for co-authoring seven LEON cookbooks.

While at university, Vincent had his own entertainment production company, setting up and hosting dance and music events.

[2]In 2004, joined by chef Allegra McEvedy as third co-founder,[5] the first LEON restaurant was opened, at Carnaby Street, central London.

[10] In 2014 Vincent took over day-to-day running of LEON, moving into the role of Chief Executive Officer.

[13] In 2013 Vincent and Dimbleby were asked to lead an independent review, commissioned by the UK Government, of the school food programme.

[15] The plan formed the basis of revised rules on school dinners for pupils throughout the UK.