In 1989 Ian Broudie began recording alone under the name Lightning Seeds and achieved success with the psychedelic and synthpop hit "Pure", from the album Cloudcuckooland, which reached the UK Top 20.

By the end of 1993, Broudie had completed the third Lightning Seeds album Jollification, which included contributions from Terry Hall, Simon Rogers, Alison Moyet and Ian McNabb.

A promotional tour began in August 1994 with their line-up consisting of, guitarist Paul Hemmings, drummer Chris Sharrock, bassist Martyn Campbell and keyboardist Ali Kane.

Mark Farrow's album cover featured the use of computer graphics to create an enormous strawberry and depicting seeds with superimposed human faces.

[8] Jason Damas for AllMusic felt that the album is "occasionally too produced", but called it Broudie's "strongest batch of songs yet".