The town is located on the southwest coast of the island in Saint Mary Parish, close to Bolands and south of Five Island Harbour.
The marina and commercial activity are a major draw for tourists, with Jolly Harbour having shops, bars, restaurants, a golf-course and a boatyard.
The marina complex was developed on land that was previously a swamp and beach.
The marina is dominated by the casino building, which has laid abandoned for many years.
The area is a popular location for expats to buy property as there is also a gated community.