Jon Ingold (born 1981) is a British author of interactive fiction and co-founder of inkle, where he co-directed and co-wrote 80 Days, and wrote Heaven's Vault and Overboard!.
[8] Ingold told Gamasutra that he had found potential players of interactive fiction were frustrated by the parser interface, which led him and his colleagues to develop Inklewriter as a non-parser-based alternative.
[13] English professor Alf Seegert has used it as a case study in how interactive fiction can "generate presence", commending Ingold's integration of puzzles into the narrative.
[18] Interactive fiction author Emily Short wrote a favourable review, calling the game "strange and challenging, evocative and opaque like Lovecraft's own stories".
Reviewers considered that this premise was inspired by Infocom's mysteries such as Deadline (1982), but that Ingold's detective was distinguished by his moral ambiguity and concealment of information from the player.
[22] John Bardinelli called Make It Good "a superb piece of interactive fiction on many levels", praising its active non-player characters and challenging puzzles.
[23] Graham Smith felt that it was "probably the best text adventure about being an alcoholic detective"[24] and enjoyed the way the game's complexity make it feel more like a story and less like a puzzle.