The campaign's purpose was to stop the winner of The X Factor from gaining the Christmas number one spot, thereby ending the show's chain of success.

[citation needed] In 2009, The Morters tried on a bigger scale, launching a campaign to prevent that year's X Factor winner Joe McElderry from becoming the Christmas number one with his cover of the song "The Climb".

[citation needed] In May 2010, he contributed to the success of the re-issue of the Rolling Stones' 1972 album Exile on Main St., collecting more than a million members.

[citation needed] In 2011, Morter helped the campaign against X Factor winners Little Mix and their cover of "Cannonball" from becoming Christmas number one by supporting Nirvana's song "Smells Like Teen Spirit".

Nirvana was also beaten by two rival campaigns; "Dominick the Donkey", a 1960 novelty single by Lou Monte which was championed by BBC Radio 1 DJ Chris Moyles, and "Forever Yours" by unsigned YouTube artist Alex Day.

[citation needed] In October 2012, Morter was invited by Peter Hooton of the Farm to join the Justice Collective, a fund-raising record raising money for the various charities associated with the Hillsborough disaster.

[13] Prior to the 2010 World Cup in South Africa, Jon's then-wife Tracy was asked to take promotional photos for the forthcoming football song "Noble England" by Rik Mayall.

This was Tracy's first job as a professional photographer, and alongside Morter spent the day working with Mayall on location at Leeds Castle in Kent.

On Mayall's death just prior to the 2014 FIFA World Cup, Morter began a campaign to chart the song in time for the tournament.

The new track featured a backing choir of schoolboy footballers from the Premier League and German Bundesliga plus a number of music acts including Clean Bandit, Engelbert Humperdinck, the Proclaimers, Gorgon City, Suzi Quatro, Jona Lewie, Alexandra Burke, Julian Lennon, Paul Potts, Jane McDonald, David Gray, Gabrielle, Mick Jones, Holly Johnson, and many more.

[25] In December 2020, Morter was approached by his comedy act friend Kunt on behalf of his newly formed punk band, the Kunts, to assist with their attempt for the Christmas number one single with a short song about Prime Minister Boris Johnson called "Boris Johnson Is a Fucking Cunt".

The band were backed in the race by Black Mirror's Charlie Brooker,[26] the Wonder Stuff's Miles Hunt,[27] Ginger Wildheart,[27] as well as Glen Matlock of the Sex Pistols.

[39] In September 2020, Asian Dub Foundation (a political band from London who had a top 40 hit with "Buzzin'" in 1998)[40] released a song called "Comin' Over Here", which was based on a sketch from Stewart Lee's Comedy Vehicle about the then UKIP party leader Paul Nuttall.

This meeting ended up with an entirely different outcome, to release another Christmas single by following the rules of a 1989 book called The Manual (How to Have a Number One the Easy Way) by the KLF.

The Kunts released numerous videos for the project, one portraying a 1970s Top of the Pops performance where Morter appears as an extra.

[46] In 2009, Morter was picked by the BBC in their list of nominations for "Men of the Year" Awards from December 2009 for his Rage Against the Machine vs Joe McElderry campaign.