Jon Spoelstra (born June 19, 1946) is an American author, sports marketer, and a former National Basketball Association (NBA) executive for the Buffalo Braves, Portland Trail Blazers, Denver Nuggets and New Jersey Nets.

[3] In 1977, Spoelstra's career in the NBA began when the Buffalo Braves hired him as vice president of marketing.

One of his biggest tasks he was assigned was to try to prevent a relocation of the Braves, although the team moved to San Diego ten months later.

In 1979, then Portland Trail Blazers owner Larry Weinberg hired Spoelstra as senior vice president and general manager where he would serve for ten years before resigning.

[3] During his time with the Nets, Spoelstra implemented marketing tactics that increased the team's home game attendance from last in the league when he initially arrived to first in the NBA.