Van Stolk was the president and founder of Urban Juice and Soda Company Ltd., a beverage distributor in Western Canada.

[2] In 2007, the company announced an $11.6 million loss, due to the attempted expansion into the canned-soda market, whose barriers to entry were high against mass-produced Coca-Cola and Pepsi.

[3] In 2008, Jones Soda announced a second-quarter loss and the downsizing of 42 employees (40% of its workforce), cutting costs a little over $2.6 million annually.

Jones Soda was developed in 1995 and introduced in 1996 with six flavors: Orange, Cherry, Lemon-Lime, Strawberry-Lime, Raspberry, and Grape in 12 oz.

From 2009-10, Jones Soda produced a limited edition Nuka-Cola in collaboration with Target stores and Fallout series developer Bethesda Softworks.

Demand was so overwhelming that Jones sold out within two hours, the bottles (both full and empty) fetching in excess of $10 a piece on auction sites such as eBay.

Turkey & Gravy was brought back, and the rest of the flavors were unique to this offering: Green Bean Casserole, Cranberry, Mashed Potatoes with Butter, and Fruitcake.

Flavors released at the end of October 2005 in many Target stores (and, eventually, via the Jones Soda website) included, as in 2004, five different varieties.

"Turkey & Gravy" and "Cranberry" made a return from 2004, with three new additions: Wild Herb Stuffing, Pumpkin Pie, and Brussels sprout.

This collection was also made available in other places across the United States, including select Speedway, Kroger, and Cost Plus World Market stores.

The flavors differed from the first 2005 limited edition and included in addition to Turkey & Gravy; Smoked Salmon Pâté, Corn on the Cob, Broccoli Casserole, and for dessert, Pecan Pie.

As in years past, all profits from the Holiday Pack collections went to charities, in this case St. Jude's Research Hospital and Toys for Tots.

Along with the cans, Limited Edition bottles were available in three flavors: Monster Mojito, Lemon Drop Dead, and Creepy Cranberry.

Also in October 2006, Jones released the Berries and Cream Limited Edition pack to raise awareness for the Breast Cancer Recovery Foundation.

Three additional flavors (Egg Nog, Sugar Plum, and Candy Cane) were also created in 4-packs similar to the special Halloween bottles.

[25] The collectors' pack included sodas flavored in Perspiration, Sports Cream, Natural Field Turf, Dirt, and Sweet Victory.

Lemon Drop Dead was the Mummy, Spooookiwi was Frankenstein's monster, Candy Corn was the Wolf-man, and Buried Pomegranate was Count Dracula.

[3] In November Jones released exclusively at Target stores three 12oz glass bottle Holiday sodas including Candy Cane, Pear Tree, Mele Kalikimaka (a pineapple and coconut combo), or "Merry Christmas" in Hawaiian.

In December Jones released their Hanukkah Pack was a four-bottle set of Latke, Applesauce, Chocolate Coins, and Jelly Doughnut sodas, and included "1 completely functional dreidel;".

To commemorate Barack Obama's inauguration, Jones released a new 'Orange You Glad For Change' orange cola flavor, available from their website.

In June, Internet radio station Punk Radio Cast teamed up with Jones Soda to create a punk-pop 6 pack featuring labels designed by PunkRadioCast and five punk artists – New Found Glory, Less Than Jake, Bad Brains, Thursday, and The Gaslight Anthem.

An exclusive set of bottles based on Dungeons & Dragons, called 'Spellcasting Soda' was made available through the official Jones website.

Sodas were titled Illithid Brain Juice, Sneak Attack, Potion of Healing, Dwarven Draught, Bigby's Crushing Thirst Destroyer, and Eldritch Blast.

Four-can packs of Buried Pomegranate, Strawberry Slime, Lemon Drop Dead, Spookiwi, and Candy Corn were also re-released.

For Thanksgiving, the company introduced a new Tofurky and Gravy flavored soda that's intended for vegetarians as an alternative option to turkey.

The flavors this year included Return of Candy Corn, Terror of Blood Orange, Dawn of Caramel Apple, and Night of Red Licorice.

[28] Blood Orange and Caramel Apple returned for the Halloween season with similar packaging to 2013's designs, but Red Licorice and Candy Corn were absent from the 2014 limited edition lineup of flavors.

Peanut Butter and Jelly returned once again for the back-to-school season, while Blood Orange and Lemon Drop Dead were back for Halloween.

Christmas themed soda returned in 2016 with Candy Cane, Sugar Plum, Pear Tree, and Gingerbread flavors.

[35] On May 23, 2007, the Seattle Seahawks chose Jones Soda as its official soft drink, and its products were sold at Qwest Field from the 2007 through the 2009 season.