Since 2003, Trunk has been responsible for the rediscovery of Basil Kirchin, by releasing his unknown 1960s experimental jazz and soundtrack work.
[6] Various Jonny Trunk side projects have included directing the now-banned pop video "Plug Me In" for Add N to (X).
Trunk has also held modern music and movement classes using vintage electronic recordings, issued official Tony Hart Vision On tee shirts and screenprints, ran action painting sessions to Ken Nordine's colours, and regularly finds music for advertising, film and TV.
Conceived by Jonny Trunk and based on his memory of the 1975 Own Label Cornflake packet, the book brings some 400+ rare, period and often curious designs from the Sainsbury's Archive into the modern graphic world.
Trunk also features frequently in the 2011 book Retromania by Simon Reynolds: "Cheezy sleaze and sepia–toned melancholy seem unlikely bedfellows at first glance.
But in his 1935 travel book Journey Without Maps, Graham Greene put his finger on or near the place where musty and lustful meet.
He wrote about how ‘seediness has a very deep appeal…it seems to satisfy, temporarily, the sense of nostalgia for something lost; it seems to represent a stage further back.’ With their aura of wistful reverie and faded decay, the sounds exhumed by Trunk offer a portal into Britain's cultural unconscious.