Jorge Medina Barra (Spanish: [ˈxoɾxe meˈðina]; 24 April 1968 – 23 November 2022) was a Bolivian civil rights activist and politician who served as a member of the Chamber of Deputies from La Paz, representing its special indigenous circumscription from 2010 to 2015.

Raised in the Afro-Bolivian community of the tropical Yungas region, Medina became active in the Afro civil rights movement after moving to the city of La Paz.

Their presence in public often promoted racial discrimination, including physical harassment, due to the superstitious belief that pinching a black person would bring good luck.

[5] Starting from the late 1980s, Medina became active in promoting the saya, a style of Afro-Bolivian folk songs mixed with drums, which the Afro movement had begun using to generate cultural visibility.

[12] The organization actively worked to advance Afro-Bolivian civil and political rights, taking a leading role in attaining state recognition of the Afro community during the 2006–2007 Constituent Assembly, which was then redrafting the Bolivian constitution.

[13] With minority groups increasingly encouraged to participate in politics, Medina was nominated to contest a seat in the Chamber of Deputies on behalf of the Movement for Socialism.

[2] Promulgated by President Evo Morales in October 2010, the new legislation imposed varying penalties for perpetrators of racism and discrimination, identifying Afro-Bolivians as a particularly vulnerable ethnic minority group.

[18] In the years following its enactment, the law faced numerous challenges and shortfalls, including difficulty of enforcement and lack of knowledge from both the general public and the judiciary regarding what exactly constitutes a prosecutable offense.

[13] His relative, Tomasa Medina, also gained notoriety in the Afro-Bolivian community, though as an opponent of the MAS and its efforts to expand its influence over the Yungas-based coca market.