José Alfredo Holtreman Roquette (10 October 1885 – 19 October 1918), known as José Alvalade (Portuguese pronunciation: [ʒuˈzɛ alvɐˈlaðɨ]), was one of the founders and first club member of multisport club Sporting Clube de Portugal (Sporting CP or Sporting Lisbon) in the early twentieth century, founded along with brothers Stromp (Francisco and António), Henrique de Almeida Leite Junior, the Gavazzo brothers and others.

[1] His grandfather, Alfredo Augusto das Neves Holtreman, Viscount of Alvalade, a lawyer in the Portuguese capital, operated as a benefactor in the multisport club's foundation process by donating money and land to the new club, and took charge as its first president.

[4][5][6] He was born into aristocracy, his parents were António Ferreira Roquette, paternal nephew of the 1st Baron of Salvaterra de Magos, and his wife Josefina Libânia Garin Holtreman, a native of Lisbon, who died when José Alfredo Holtreman Roquette, that would be widely known as José Alvalade, was still a child.

His maternal grandfather was Alfredo Augusto das Neves Holtreman, 1st Viscount of Alvalade, a wealthy landlord and a lawyer established in Lisbon who worked for the Portuguese royal household in that capacity.

[13][14][15] During the founding period, José Alvalade had the desire to make Sporting a "great club, as big as the biggest in Europe".