A late bloomer, he only reached La Liga at the age of 27, with Levante, and spent most of his career with the club while appearing in 311 competitive matches and scoring 69 goals in his first spell.

[6] On 1 July 2011, Morales joined Levante, being assigned to the reserves in the fourth tier[7] and promoting in his first season, with the player contributing 14 goals in 41 matches.

[13] He added a further two in 40 competitive appearances during the campaign, helping the Basques to a first-ever promotion to La Liga.

[14] Back to Levante, Morales made his top-flight debut on 30 August 2014, starting in a 3–0 away loss to Athletic Bilbao.

[21] On 6 October, he scored a second-half hat-trick as a substitute in the 5–0 home win over Austria Wien in the group stage of the UEFA Europa Conference League.