José Luis Rubiera Vigil (born 27 January 1973 in Gijón) is a Spanish former professional road bicycle racer.

Rubiera won his first professional race at the 1997 Giro d'Italia, winning stage 19.

He has also finished in the top 10 of both the Vuelta a España and Giro d'Italia, on two occasions apiece.

He earned an engineering degree in 2004, while balancing his race schedule and studies.

Rubiera was elected as deputy to the cyclists' representative council of the UCI ProTour.