José Luis "Coto" Sierra Pando (born 5 December 1968) is a Chilean football coach and former player.

Sierra made his debut in professional soccer with Unión Española in November 1988 against the Universidad de Chile.

After an unsuccessful stint in Brazil playing for São Paulo, he went on to spend three successful years with Colo-Colo, which saw his team capture the championship in all three seasons.

Currently Sierra has found his way back to Unión Española, making a stop in between to play with UANL Tigres in Mexico for one season.

In 1997, it was widely rumoured that then Premier League side Everton manager Howard Kendall had made an approach to bring Sierra to Goodison Park.

However, for unknown reasons, possibly relating to lack of sufficient capital, Kendall decided to pull the plug on the deal.