José Manuel Moreno Fernández (3 August 1916 – 26 August 1978), nicknamed "El Charro", was an Argentine footballer who played as an inside forward for several clubs in Argentina, Mexico, Chile, and Colombia; for many who saw him play, he is regarded as one of the greatest players of all time, even among Diego Maradona, Pelé and Alfredo Di Stéfano,[1][2] and was the first footballer ever to have won first division league titles in four countries (later players to emulate the feat include Jiri Jarosik, Rivaldo, Zlatan Ibrahimović, James Rodríguez and Alexis Sánchez).

[10] At the age of 18, Moreno was selected along with other young players from the club by manager Emérico Hirschl to make a tour in Brazil.

[11] Quickly become the greatest figure of Argentine soccer, he was part of the squad that won league titles in 1936 and 1937, and went on to become a key player among Adolfo Pedernera on the River Plate squad known as La Máquina, famous for his line of attack composed by Moreno, Pedernera, Ángel Labruna, Juan Carlos Muñoz, and Félix Loustau, and which dominated Argentine football during the first half of the 1940s decade, winning with Moreno two national titles (1941, 1942) and many Aldao Cups.

In 1944, Moreno was transferred to México Primera División club España, who had finished runner up to Asturias, first Mexican league champions in the 1943–44 season.

Champion again in 1947, already with Alfredo Di Stéfano as center forward, he returned to emigrate after the strike of 1948 players.

That day, Argentina beat Ecuador 12–0, which is also the largest goal difference in a single Copa América match.

Moreno was the top goalscorer of the 1942 South American Championship with seven goals, along with Herminio Masantonio, and was chosen best player of the 1947 edition.