[4][5] Imaz's tennis school is based at Marbella's Puente Romano resort.

The school preaches a philosophy of Amor y Paz (Love and Peace) as the overriding factors when coaching tennis, in which he uses meditation and the power of lengthy hugs.

In 2013, then professional tennis player Marko Djokovic used Imaz's methodologies to help alleviate symptoms of his depression.

In 2016, post-Novak Djokovic's win at the French Open, Imaz became part of Novak's support team from Wimbledon onwards.

[6] In April 2018, Djokovic stopped working with him, and also announced the end of his "cooperation" with Radek Štěpánek and Andre Agassi.