Joseph Charles Price (February 10, 1854 – October 25, 1893) was a founder and the first president of Livingstone College in Salisbury, North Carolina.

When he was nine, he moved with his mother to New Bern, North Carolina, which had become a haven to free blacks after it was occupied by the Union Army during the American Civil War (1861-1865).

That year he enrolled at St. Andrew's School, led by James Walker Hood, who would be an important influence on Price.

He remained in England for one year raising money for the Zion Wesley Institute which would be used to help build Livingstone College in Salisbury, North Carolina.

Among his patrons back in the United States, particularly met during a fundraising tour of California, were businessman William E. Dodge,[1] Alexander Walters, Senator Leland Stanford, Mark Hopkins Jr., Mrs.

Pleasant,[3] and Stephen V. White[4] Price was then installed as president of the school and was professor of oratory, mental and moral science, and theology.

A. Gunby called for the exclusion of African Americans from the organization, threatening the founding of a separate, segregated association if his proposal was not accepted.

At his death in October 1893 he was president of the American Society for the Education of Colored Youths[4] In the 1870s, Price married Jennie Smallwood of New Bern.