Joseph Magnin

To partially address this, Joseph Magnin rented the vacant 4th floor of the Stockton/O'Farrell store for a number of years to newly emerging local talent, the designer/manufacturer Eleanor Green,[2] for her design studio and factory.

Men could shop in a clublike area while seated, served martinis, smoking cigars, and being shown merchandise by JM's most attractive women.

In 1977, Amfac sold Joseph Magnin Co. to investors led by the Hillman Company and Gibbons, Green & Rice.

[5][6][7] The two-story Joseph Magnin store in South Coast Plaza, in Orange County, California, (branch #30), opened in the mall's Carousel Court on March 14, 1968.

Architects Massimo and Lella Vignelli, and Gere Kavanaugh designed some of the store interiors, including the in-store restaurant, Le Soupçon, which featured a plethora of market umbrellas.

The renovation was a poster child of then-CEO Edward Gorman's effort to "breathe new life" into its stores at the end of the 1970s.

Its 27,000 square feet (2,500 m2) were designed … to reflect JM's focus on the unique and contemporary, with shelf units, counters, even dressing rooms on wheels for flexibility in arranging merchandise, lighting on interchangeable ceiling tracks, and a "meandering" path laid out through the departments instead of in the standard grid pattern.