Greenberg, who was Jewish,[1] founded Grooveshark as a 19-year-old freshman at the University of Florida in March 2006 with co-founders Andrés Barreto and Sam Tarantino.

[8] At a business conference, he said "I think at the end of the day it's all about the people: If you want to create something great - a company, an application, anything like that - you're going to need to be connected ... [reaching] a place like this is well worth the trip".

[9] Grooveshark, with 40 million users and 145 employees at its peak,[10] began to face a string of lawsuits from the three major conglomerates - Universal, Sony and Warner Music.

The Gainesville Police Department stated during the preliminary investigation that neither foul play nor suicide was suspected in his death,[12] despite his dying from unknown reasons.

Greenberg's mother said he was in full health at the time of his death, and dismissed the possibility he had taken his own life in the aftermath of the company's collapse, claiming "he was more relieved than depressed about the settlement, as it had ended the long-looming lawsuit."