Joure (Dutch pronunciation: [ˈjʌurə]; West Frisian: De Jouwer) is a town in the north of the Netherlands.

[2] Joure originated partly on top of a gaast (sand ridge) and a late Medieval dike that ran from the local toll house to Haskerhorne; the later Midstraat was built on the crown of this embankment.

The peat that came from the present day lake of Nannewiid, south of Oudehaske, was transported on prams in Joure and was transferred to skûtsjes.

Joure has a public subtropical swimming pool, marina, a historic town center, and water-rich residential areas.

Family heirs renamed the company to Douwe Egberts and made it a world imperium, mainly focusing on coffee, tea and tobacco.

As of today, many people in this town still have jobs at or related to DE, even though its headquarters moved to the city of Utrecht decades ago.

Further typical industries that helped Joure grow are those related to the furniture and graphic sectors.

Tourism has always been important and Joure offers a wide variety of uniquely typical Frisian attractions of historical, cultural and recreational significance.

Its central location as well its sound transportation system make a visit to "De Flecke" easy and memorable.