It covers all aspects of the intersection of marketing and public policy.

[1] It was originally established in 1979 as Public Policy Issues in Marketing, and renamed itself to Journal of Marketing & Public Policy 1982 for one year, before settling on the current name in 1983.

[4] Since 1993, the journal annual awards the Thomas C. Kinnear award to recognize the article that makes "the most significant contribution to the understanding of marketing and public policy issues".

[5] According to the Scopus database in 2024,[6] the two most cited papers in are "Interventions to break and create consumer habits"[7] and "Privacy concerns and consumer willingness to provide personal information.

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