He was professor of Organizational Behavior at the IESE Business School (Spain), where he became Dean (1978–1984).

His research and publications focus on Action Theory and its implications for Organizational Behavior.

After studying actuarial insurance at the Escuela Central Superior de Comercio of Madrid, Pérez López spent five years in Hidroeléctrica Española SA.

[2] IESE also helped found two business schools: the School of Management at the University of Piura (PAD) in Peru in 1979 and the Associação de Estudos Superiores de Empresa (AESE) in Lisbon (Portugal) in 1980.

There was also an expansion in the selection of training programs for executives in Spain, offered in cities such as Barcelona, Madrid, Valencia, Pamplona, Sevilla, Bilbao and Santiago de Compostela.

[5] “When you go deep into the study of the action, you conclude that results are not only external but they have repercussions on the agent, increasing or decreasing the personal richness he has at the moment of putting it to practice.

[6] Pérez López assumes that agents have an impulse that is a potential motivation to achieve a higher satisfaction.