Juan José Santa Cruz López[1][5] (born 26 April 1959) is a Chilean lawyer, businessman[4] and politician.
[6] He was born within the marriage between Andrés Santa Cruz Serrano and Mercedes López Latorre, granddaughter of Admiral Juan José Latorre, Chilean hero during the War of the Pacific (1879–1884).
Despite his family was of christian-democratic tendencies, his brother Andrés was a collaborator of Augusto Pinochet dictatorship (1973–1990).
Nevertheless, Juan José opposed the military regime voting against the 1980 Constitution of Chile.
[7] On 5 April 2018, he refused being President of Televisión Nacional de Chile (TVN) board.