Juan Joya Cordero (February 25, 1934 – March 29, 2007[1]) was a Peruvian association football player, recognized as one of Peru's most important strikers.

He was a historic forward of the Club Atlético Peñarol of Uruguay in the 1960s, one of the best South American teams of the twentieth century.

At Alianza Lima, he had always served as a forward striker, but when he reached Peñarol, coach Roberto Scarone positioned him as a midfielder for the left wing.

In these tournaments, Joya was a key player, accompanied by Alberto Spencer, Pedro Virgilio Rocha, Julio César Abbadie, and Ermindo Onega.

Joya was part of the Peru national team that beat England 4–1 in Lima, a game in which he scored the fourth goal.