Juan Martín Cueva Armijos (born October 9, 1966, in Paris France) is an Ecuadorian documentary film director and the director of the Filmfestival "Cero Latitud" in Quito.
Cueva spent his early childhood in many rural towns in Ecuador as his father worked as an archaeologist.
The family moved later to Paris, where his father studied at the Sorbonne University and was later appointed Ambassador of Ecuador at the UNESCO.
Cueva learned therefore French from an early age and later studied cinematography at the Institut National Superior des Arts du spectacle in Belgium.
His documentaries have appeared at many Film Festivals in Ecuador and abroad such as Lateinamerikanische Filmtage 2008 in Munich and Chicago International Documentary Film Festival.