Besides these traditional marketplaces which took place every morning, the family Pastor spent the afternoons negotiating at different wholesalers growing to more than 1000 customers spread from the Costa Dorada to La Manga del Mar Menor.

The expansion continued in the early 1990s along the Costa Blanca, establishing stores in Denia, Elche, Benidorm, Torrevieja, Calpe and Gandia.

In the late 1990s and during the early 2000s the company decided to expand beyond Valencian borders and continue its growth throughout mainland Spain, with new openings in different regions such as Catalonia, Murcia, Andalusia, Madrid, Castile and León, Castilla La Mancha and Aragon.

In 2014, Juguetilandia.com crossed the Spanish borders delivering orders to countries like France, Luxembourg, Belgium, Italy, Germany and England in a maximum delivery time of 72 hours.

[4][5] Actually, Currently, Juguetilandia sells its entire range of products under a number of registered trademarks fulfilling children's safety and quality standards.