The song was originally posted to McCall's YouTube channel on July 8, 2016, as a track from his mixtape Why So Serious?, where it received over 18,000 views.

[6] The entire song is a freestyle over the beat of the song "Knuck If You Buck" by Atlanta hip hop group Crime Mob featuring Lil' Scrappy.

[8] The duo had appearances on Live with Kelly on October 19, 2016 (with guest host Ciara), where they performed the song and gave instructions on the dance moves[2] and on Halloween day on October 31, 2016, on The Ellen DeGeneres Show.

[9] On November 2, 2016, the music video for Juju on That Beat was uploaded to Zay and Zayion's YouTube channel, The ZayNetwork, where it received over 290 million views.

In it, Zay and Zayion move into a suburban neighborhood and host a dance party in their front yard.