Julius Meinl I was the founder of a new category, selling ready roasted coffee for the first time in 1862.
The retail division of the group, except the high-profile flagship store in downtown Vienna, was sold to Rewe by Julius Meinl V in 1998–1999.
Julius Meinl formerly operated two coffee shops in the U.S., both on the North Side of Chicago, Illinois, before closing its final location in 2022.
Meinl aims to boost the sustainable specialty coffee agenda, expand the SCA's global network supporting local communities, and increase diversity within the organisation.
The logo depicted a dark-skinned boy with a red fez on his head, as a hint to the origin of the coffee.