It differed from donation-based crowdfunding for film finance as members of Junction received investment participation indirectly in the film projects rather than gifts, and the projects listed on Junction were already fully financed.
[1] Junction was founded in 2012 by Adam Kaufman, a former Goldman Sachs banker, and Brian Goldsmith, a former CBS News producer.
As of March 2014, their team included a former Google engineer, a one-time technology employee at Goldman, and a former lawyer at Cravath, Swaine & Moore.
Their advisors included Steve Wynn, Jason Blum, and Logan Green.
[4] In October 2014, the European equity crowdfunding platform Seedrs announced the acquisition of Junction.