Prior to recording his major label debut, Before Nightfall, Francis had a five-year relationship fall apart.

"[1] He told Redefine magazine that the theme of the song was the "dissipation of a relationship," noting that most of the Before Nightfall album is similarly about "growing apart from the person you love.

[1] Francis promoted the song with appearances on Last Call with Carson Daly and The Tonight Show with Jay Leno.

It was one of the top ten commercial airplay hits across Europe during the summer of 2010, alongside singles by Train, Owl City and Katy Perry.

It's always nice to hear your song on the radio, but for the most part, I fought so hard for my albums that I don't want to be a singles-driven artist.