She was born in Madrid and relocated to Brussels at age 5, although she maintained contact with her family in Spain and traveled often between the two countries.

[1] In an interview for KET, she affirmed that she created the name Juriji at age 13, when she used it to make an email address.

[6] After the show, she went on to join the cast of El Gran Hotel de las Reinas.

In a 2020 interview, Juriji stated that she was first attracted to the aesthetic of the castrati, who she considers "the first drag performers of their era, surrounded by feathers, makeup, wigs, and corsets.

"[3] In a 2013 interview with Dazed, she said draws the majority of her references from the 1980s, "I have always been inspired by artists with a strong aesthetic like Nina Hagen, Klaus Nomi, Madonna, and David Bowie."