Most of the Just For Feet stores were located on outparcels adjoining major malls in cities, primarily in the Southeast, Midwest and Southwest.

Several features helped to distinguish Just for Feet from its competitors, including: In 1992, a store was opened at The Forum Shops at Caesars in Las Vegas, Nevada.

Prior to becoming a publicly traded company in 1994, other company-owned stores were opened near Nashville, Tennessee, and in Kansas City, Missouri.

In 1997, Just For Feet bought Florida-based Athletic Attic and Michigan-based Imperial Sports, enabling the company to enter numerous markets (and several states) where it previously had no presence.

The 1998 acquisition of New Jersey–based Sneaker Stadium, and the subsequent conversion of those stores to the Just For Feet nameplate, enabled the company to expand into the metropolitan areas of Boston, Norfolk, New York, Philadelphia and Washington, D.C.

In the spot, a group of Caucasian men in a humvee are seen tracking down a barefoot Kenyan runner, sedating him with drug-laced water, and forcing Nike shoes on his feet while he is unconscious.

Just For Feet alleged that they had relied on the expertise of the agency against their initial negative reactions to the spot, which ran contrary to the company's values and damaged its reputation.