The tour showcased material his debut studio album, Justified (2002).

In September 2003, McDonald's announced Timberlake as a new spokesmen for their "I'm Lovin' It" campaign.

Timberlake recorded "I'm Lovin' It", to be featured in ads for the franchise, later expanded and released as a single in December 2003.

[2] Timberlake stated, "I love what McDonald's is doing with the new 'i'm lovin' it' campaign and it's cool to be part of it [...] We share the same crowd -- people who like to have fun -- and that's what this new partnership and my European concert tour is all about."

The tour begin with Timberlake playing intimate gigs at clubs and theatres in the United States and Australia before expanding to arenas in Europe.