King was involved in the introduction of Häagen-Dazs ice cream to the UK and has worked for Pepsi-Cola International and Mars.
[6] King joined PepsiCo from 1989, being based in the Middle East, then moved to Grand Metropolitan in 1990, where he helped launch Häagen-Dazs ice-cream in the UK as managing director.
The Guardian reported: "The new chief executive of ailing supermarket chain J Sainsbury ran into his first controversy yesterday as it emerged that he has been awarded free shares worth more than £500,000 in the same week as he has axed the £100 Christmas bonus paid to staff.
King also criticised Tesco CEO Terry Leahy for questioning the accuracy of Taylor Nelson Sofres market data.
He was appointed Commander of the Order of the British Empire (CBE) in the 2011 Birthday Honours for services to the retail industry.
[17][18] In April 2011, King gave half his shares in Sainsbury's to his wife Claire for "financial planning purposes".