Juuso Walden

Juuso Walfrid Walden (5 April 1907 – 19 November 1972) was a Finnish industrial leader and entrepreneur, long term CEO of Yhtyneet Paperitehtaat, the predecessor of United Paper Mills.

He received his Bachelor of Science degree in 1925 from the Helsinki School of Economics and completed his studies later in England on paper marketing.

In 1940 During the Winter War, Juuso Walden was appointed President and CEO when his father was nominated Minister of Defence of Finland.

Under Walden's leadership, UPM was transformed into a multi-business company adding a wide and diversified paper and board converting business for export to the Soviet Union.

He hired several top-level athletes including Olympic Gold Medal Winners and World Champions to work for UPM.

Due to his activities, the paper mill towns of UPM such as Jämsänkoski, Kaipola, and Valkeakoski became models for Finnish industry.