The stadium was built on the site of its former ground, the Stadio delle Alpi in the latter 2000s, and is the first club-owned football modern venue in the country.

[10] It was opened at the start of the 2011–12 season and, with 41,507 spectators,[1] it is the sixth largest football stadium in Italy by seating capacity, as well the first in Piedmont.

First football structure to be built in post-modern style and the first without architectural barriers in the country,[11] Juventus played the first match in the stadium on 8 September 2011 against the world's oldest professional football club Notts County,[12][13] in a friendly which ended 1–1;[14] Luca Toni scored the first goal.

Juventus' previous permanent home ground, the Stadio delle Alpi, was completed in 1990 to host matches for the 1990 World Cup.

[19] The new stadium was built at a great expense, was relatively less accessible, and had poor sightlines due to the athletics track.

[22][23] Juventus moved out of the unpopular stadium after the 2006 Winter Olympics were held in the city and began plans to build a more intimate and atmospheric venue.

[19][20] During that period, they played their matches at the newly renovated Stadio Olimpico, which was also unpopular due to its low capacity.

These alternative energy sources are aimed at helping the stadium meet the criteria dictated by the Kyoto protocol by generating multiple results:[27] All the concrete from the old Stadio delle Alpi demolition has been separated and reused for the new building; other materials left have been divided into types, to be recycled, resold or reused throughout the new stadium's construction.

Around 6,000 tons of steel, aluminium and copper were recovered, the re-use of which provided savings of more than one million euros.

[29] Juventus signed an agreement with Sportfive Italia which gave the company "exclusive naming and partial promotional and sponsorship rights for the new stadium".

In the agreement, Sportfive was given the rights to the name of the stadium from 2011 to 2023 for €75 million and to market the sky boxes and VIP seats.

[5][6] One of the first sporting structures, as well as the first football ground, to be built in post-modern stile in the country,[11] the opening ceremony of the stadium was held on 8 September 2011,[32] with a friendly match against Notts County, chosen as Juventus' black and white stripes were inspired by County's jersey colours.

Services for the club include reserved entrance to the stadium, luxury armchairs with personal LCD televisions, exclusive restaurants, bars, lounges, finger food at half time and after the game, reserved parking, access to the museum (starting in 2012).

[24][35] In addition, the stadium houses a 34,000-m2 shopping complex open every day and parking space for 4,000 vehicles.

The shopping centre has 2,000 parking spaces, of which 800 are covered, and was provided by San Sisto (sole owner), a company which sees the agreement between Nordiconad from Modena, the Northern Italy Cooperative of Gruppo Conad, Cmb from Carpi and Unieco from Reggio Emilia, two Italian companies in the field of shopping centre building.

[43] On 23 March 2016, Juventus introduced its new medical centre, J-Medical, as a result of a collaboration between the club and Santa Clara Group.

J-Village comprised development of six sites: the JTC (Juventus Training Center), the first-team training facility which would also house the Media Center; the new Juventus Head Office; the J-Hotel; the ISE International School (part of J-College[59]); the Concept Store.