Kókómjólk (Icelandic pronunciation: [ˈkʰouːˌkɔˌmjoul̥k], Chocomilk) is an Icelandic chocolate milk beverage manufactured by Mjólkursamsalan since 1973 and has been produced solely in Selfoss, which produces more than 9 million cartons a year.
The beverage originally had a purple and yellow striped female cat mascot named Branda ("bröndótt" being the Icelandic word for brindle), which was replaced by a male cat named Klói in 1990.
[3] Klói is the mascot of Kókómjólk and was originally created by Jón Axel Egilsson.
[4] His appearance is a lean anthropormorphic cat with stripes and his signature colors are pink and yellow.
[5] His appearance has changed a lot over the years but got a major redesign in 2014 and his body was made more leaner and more athletic.