KVPW (97.7 MHz) is a radio station licensed to serve Mecca, California, broadcasting to the Coachella Valley area.
The Federal Communications Commission held a spectrum auction for the 97.7 frequency in Mecca in the late 1990s, and issued a construction permit to the winning bid, Playa del Sol Broadcasters, on April 7, 1998.
The station originally had an '80s rock format branded as "K-Rock", but was ordered to drop the use of the slogan due to a possible trademark infringement with KROQ-FM of Pasadena.
For the first 18 months, the airstaff consisted of Kid Corona in afternoon drive and Chase Martinez in nights, with the station being automated for the remaining dayparts.
After the defendants were unable to pay, KRCK-FM was transferred into a court-ordered receivership controlled by broker Larry Patrick on July 6, 2020, along with two other CHR stations mentioned in the lawsuit, KFRH in Las Vegas and KREV-FM in San Francisco.
In October 2023, VCY America participated in a bankruptcy auction for these stations and was the winning bidder for KFRH, KRCK-FM its two translators in the Palm Springs area for $2,445,952.88.