National religious leaders heard on KCCV and KCCV-FM include Chuck Swindoll, Jim Daly, Charles Stanley, John MacArthur, Alistair Begg and David Jeremiah.
Bott said during a 55th anniversary broadcast in November 2017, that he felt a responsibility and calling to start a Christian radio station.
In 1989, Bott Broadcasting was issued a construction permit to build a new AM station, licensed to Overland Park, at 760 kHz.
While 760 at first was also a daytime-only station, its lower position the AM dial and 6,000 watt transmitter gave it one of the best signals in the Kansas City radio market.
A few years later, the Federal Communications Commission (FCC) granted KCCV permission to stay on the air at night, but with a reduced power of 200 watts.