The three stations share studios on Southeast 11th Avenue and South Fillmore Street in downtown Amarillo; KCIT's transmitter is located on Dumas Drive (US 87–287) and Reclamation Plant Road in rural unincorporated Potter County.

[2][3][4] Operating as an independent station, channel 14 maintained a programming inventory typical of a non-network-affiliated outlet, consisting of first-run and off-network sitcoms and drama series, classic off-network westerns (with films from the genre airing on Friday nights under the sponsored Western Theater umbrella), feature films in prime time and on weekend afternoons (with those airing on Monday through Thursday evenings presented under the Star Movie umbrella) and cartoons.

Commercials aired during program breaks were played on 3⁄4-inch (1.9 cm) tape decks that suffered from repeated picture glitches at the beginning and end of each ad.

On January 18, 1991, Wilson announced it would sell KCIT to the KCIT Acquisition Co. subsidiary of Wichita Falls-based Epic Broadcasting Corporation – owned by Peter D'Acosta, the Martha Steed Lyne Management Trust, Charles R. Hart and eventual Texas House Representative F. Lanham Lyne Jr. (the latter two of whom owned Wichita Falls Fox affiliate KJTL) – for $2.3 million in cash to be paid upon closing; the sale was approved by the FCC on March 11, 1991.

[15][16][17] On January 6, 1999, Wicks announced that it would sell KCIT and KCPN-LP to Bexley, Ohio–based Mission Broadcasting for $13 million, as part of a four-station transaction that also included KJTL and KJBO-LP.

[24][25][26] On February 25, 2013, the over-the-air signals of KCIT, KAMR and KCPN were knocked off the air for more than 18 hours as a result of electricity fluctuations that shut off cooling pumps on the stations' transmitter tower off of US 287 during a major blizzard that crippled much of the Texas Panhandle.

As the duopoly partner of KAMR, the station may also simulcast long-form severe weather coverage from the NBC affiliate in the event that a tornado warning is issued for any county in its viewing area of the Texas and Oklahoma Panhandles as well as Eastern New Mexico.

In addition, during the 1980s, channel 14 produced Noonday, a weekday midday public affairs program focusing on community issues affecting Texas Panhandle residents.

A news outsourcing agreement was established between KCIT and KAMR two years later, resulting in the return of a nightly prime time newscast to channel 14, which made its debut on March 11, 2001.

The original lawsuit was dismissed by Potter County District Court Judge Patrick Pirtle on September 23, citing Gabriel's failure to file responses to orders demanding evidence of defamation.

In 2005, KAMR began producing a one-hour extension of its weekday morning newscast for KCIT, which was eventually canceled after two years due to poor ratings.

KCIT covers a large portion of northwestern Texas, the Oklahoma Panhandle and northeastern New Mexico through many translators that distribute its programming beyond the 71.4-mile-wide (114.9 km) range of its broadcast signal: