The station is licensed to Springfield, Missouri and was previously owned by Meyer-Baldridge, Inc. (d/b/a Meyer Communications).

On July 24, 2020, it was announced that the sports talk format on KBFL’s sister station KWTO-FM (now KTXR) would be moving to the KBFL frequencies, and that the entire group of Meyer Communications owned radio stations were being purchased by Zimmer Midwest Communications.

As of August 7, 2020, "ESPN the JOCK" fully transitioned to KBFL and KBFL-FM and its 96.9 FM translator.

98.7 FM began broadcasting a soft rock format on August 11.

In 1995, the station (KTOZ) found itself at the center of an investigation about using volunteer labor.