KCBD (channel 11) is a television station licensed to Lubbock, Texas, United States, affiliated with NBC.

On the evening of February 4, 2015, a small plane crashed into KCBD's tower, damaging the structure and killing one passenger.

[7] The station continued to transmit on local cable provider Suddenlink Communications, and that night's 10 p.m. newscast originated from the facilities of the Lubbock Independent School District's "LISD TV" educational channel.

After rescanning receivers, virtually all viewers (including cable, Dish, DirecTV and off air) could see the station in standard definition.

The cash-and-stock merger transaction valued at $3.6 billion – in which Gray shareholders would acquire preferred stock currently held by Raycom – resulted in KCBD gaining a new sister station in the Odessa–Midland market as Gray planned to retain ownership of CBS affiliate KOSA-TV in exchange for selling fellow NBC affiliate KWES-TV (which would be sold to an independent company to comply with FCC ownership rules prohibiting common ownership of two of the four highest-rated stations in a single market, instead KWES and WTOL in Toledo, Ohio, would be sold to Tegna Inc.).

[14][15] KCBD has served as the South Plains' television partner for the Children's Miracle Network since the charity's inaugural 1984 telethon.

KCBD's stability, especially in terms of its anchor staff, has contributed to its relative standing in the Lubbock media market.

Euresti was paired with Karin McCay in 1980 under news director Carl Skip Watson (guiding light of the Lubbock food bank initiative) and have worked together since.

[18][19][20][21][22] One-time weather anchor Clyde Robert "Bob" Stephens was founder of 99.5 FM KWGN in Abernathy, Texas.

Starting with the 1990–91 season, KCBD-TV, in conjunction with Methodist Hospital, produced a weekly program titled Health Matters.

Hosted by evening co-anchor and health reporter Karin McCay, the program focused on a single health-related topic and featured interviews with medical practitioners from a wide array of specialties.

The program can effectively be viewed as a long-form version of McCay's "Healthwise" segments that have appeared during the station's evening newscasts since the early 1980s.

KCBD along with fellow NBC affiliate KAMR-TV in Amarillo were the only two stations carrying the network in the southern Texas Panhandle.