KEYU (channel 31) is a television station licensed to Borger, Texas, United States, serving the Amarillo area as an affiliate of the Spanish-language network Telemundo.

The station originally broadcast from studio facilities located on South Kentucky Street (behind I-40) on Amarillo's southwest side.

[2][3] That December, Equity Media Holdings filed for Chapter 11 bankruptcy protection;[4] offers by Luken Communications to acquire Equity-owned stations in six markets were later withdrawn.

The cash-and-stock merger transaction valued at $3.6 billion—in which Gray shareholders would acquire preferred stock currently held by Raycom—resulted in KFDA/KEYU gaining a new sister station in the Odessa–Midland market as Gray plans to retain ownership of fellow CBS affiliate KOSA-TV in exchange for selling NBC affiliate KWES-TV (which was sold to an independent company to comply with FCC ownership rules prohibiting common ownership of two of the four highest-rated stations in a single market, instead KWES and WTOL in Toledo, Ohio, would be sold to Tegna Inc.).

As a result of corporate cutbacks spurred by the company's financial issues, Equity discontinued the newscasts it produced for all six of its Univision affiliates (including KEYU) on June 6, 2008.

As a result of then-KEYU-owner Equity Media Holdings filing a bankruptcy relief petition under Chapter 11 of the federal bankruptcy code on December 8, 2008, the station was required to obtain post-petition financing and court approval before digital facilities were to be constructed, and had to cease its analog signal on February 17, 2009, regardless of whether digital facilities were operational by that date.

While the DTV Delay Act extended this deadline to June 12, 2009, Equity had applied for an extension of the digital construction permit in order to retain the broadcast license after the station went dark.