It airs a Christian radio format featuring a mix of local and syndicated programming.

The intent was for the station to be staffed by, and the programming to be provided by, Christian students at New Mexico State University, the Leitch brothers' Alma Mater.

However, broadcast stations within the U.S./Mexico border zone are subject to approval by the government of Mexico, and the Leitch brothers had left the area by the time the station was approved by the Federal Communications Commission (FCC) and Mexican authorities.

Keith Leitch also set up KORB-FM which broadcasts Christian music in the Santa Rosa, California vicinity.

Arnie McClatchey, the owner of KELP, and KROL (now KXPZ, after being sold by Mr. McClatchey and undergoing a format change), was appointed to the board of directors as the head of the board of Sky High Broadcasting, due to his expertise in Christian broadcasting in the local market, and oversaw getting the station on the air.