KFWB broadcasts with 5,000 watts of power from a non-directional antenna shared with KLAC on North Indiana Avenue near Lincoln Park in Eastside Los Angeles.

Another cartoon of the same year, The Timid Toreador, co-directed by Bob Clampett, shows an announcer broadcasting on this station, although the action takes place in Mexico.

The 1934 Looney Tunes short Buddy's Bearcats directed by Jack King also contains an announcer broadcasting the station where KFWB was written on a wooden sign and was narrated by a parody of Joe E. Brown.

[11] In 1958, the original "Seven Swingin' Gentlemen" (a nickname for the DJ staff) turned KFWB into a rock & roll powerhouse in Los Angeles.

Under new owners Crowell-Collier Broadcasting, program director Chuck Blore pioneered the Top 40 format on AM 980, calling it Channel 98 Color Radio.

The air staff during the glory days included Bill Ballance, B. Mitchel Reed, Bruce Hayes, Al Jarvis, Joe Yocam, Elliot Field, Ted Quillin, Gene Weed, Gary Owens, Roger Christian and Bobby Dale.

Hourly updates were delivered by a staff of respected newscasters, including Cleve Herrmann, Charles Arlington, John Babcock, Beach Rogers, Mike Henry, Hal Goodwin, Al Wiman, Bill Angel, J. Paul Huddleston and Jackson King.

Then KRLA was put in second place by the launch of "Boss Radio" at KHJ, and this relegated KFWB to the position of the third-place Top 40 music station in the L.A. market.

The previous year, Westinghouse had successfully launched an all-news radio format on WINS in New York City, after that station had been playing Top 40 music.

For the next 27 years, the two stations would be competitors, airing television commercials and sponsoring billboards, in an effort to be L.A.'s top radio news outlet.

In its final months as an all-news station, KFWB added more news about the movie and television industries, since many people in the Los Angeles market are employed in those fields.

By the summer of 2014, KFWB's weekday line-up included: LA's Morning News with Penny Griego and Phil Hulett; Money 101 with Bob McCormick; "As We See It" with Phil Hulett and friends; LA's Afternoon News with Maggie McKay and Michael Shappee; and The Amani & Eytan Show from NBC Sports Radio.

A few years later, new owners returned to KFWB's original 5,000-watt output, so the station could broadcast from a single non-directional antenna and take up less acreage of valuable Los Angeles real estate.

[16] On September 22, 2014, KFWB became a CBS Sports Radio Network affiliate, cancelling all news blocks and general interest talk programs.

"[17] The Beast 980 featured a live and local morning show, The Home Team, hosted by Bill Plaschke and Jeanne Zelasko.

The Beast 980 was the flagship radio station of the NBA's Los Angeles Clippers and the LA Galaxy soccer team of the MLS.

[18] A filing with the Securities and Exchange Commission stated that the station would be acquired by Principle Broadcasting, a company backed by Mercury Capital Partners, for $15 million.

On March 16, 2016, the Los Angeles Clippers entered into a multi-year deal making KLAC the team's new flagship station, removing the games from KFWB.

To make way for the construction of a FEDCO membership department store, in July 1958 the transmitter moved to its present location, diplexed with 570 KLAC in East Los Angeles.

In June 2005, KFWB moved into new studios on Wilshire Boulevard in the Miracle Mile district, sharing facilities with Entercom's other L.A. stations, KNX, KTWV and KRTH.