While it only broadcasts during daytime hours at 250 watts, KIKK's low frequency gives the station a large coverage area, stretching from Flatonia, Texas to the west, and past Lake Charles, Louisiana to the east.

It simulcasted with its FM sister station at times (the former KIKK-FM, now KKHH), and was part of a heated country war with KILT-AM-FM until 1994.

By this point, KILT (AM) dropped the country format programming it has been utilizing since 1981, becoming Houston's first sports station, while KIKK was merely filling time by simulcasting its FM sister full-time.

[7][8] On June 21, 2021, KIKK flipped to sports gambling, branded as "The Bet Houston", with programming from the co-owned BetQL Network.

[9] KIKK begins daily broadcasts at local sunrise (typical of daytime only AMs) but usually is on the air by 6 a.m. Central in most cases.