Kiss Army

[1] The membership form displayed for the first time what became known as the official Kiss Army logo, which was designed by Dennis Woloch and Vincent DiGerlando of Howard Marks Inc., the advertising agency working with Bill Aucoin and Kiss at that time.

After being repeatedly turned down by program director Rich Dickerson, Starkey and Evans began calling WVTS claiming to be "the Kiss Army."

[3] Dickerson worked with Starkey and Evans to provide advance promotion for a Kiss concert at the new Hulman Civic-University Center in Terre Haute.

At Miller's request, Starkey and Evans took phone calls on the air at WVTS to recruit as many members as possible for the Kiss Army.

Former head of Kiss merchandising Ron Boutwell estimated that the fan club (at its peak) earned US$5,000 per day, and had nearly 100,000 members.