KKFR (98.3 FM) is a commercial radio station that is licensed to Mayer, Arizona, and serves the Phoenix metropolitan area.
John Wesley Gibson did the morning show, Dennis McBroom middays and program director Eric Fox afternoons.
From January to March 1995, the station re-added rhythmic and dance music tracks to the playlist, and began regaining much of its lost audience.
Chancellor Media (which later became AMFM, Inc.) purchased KKFR in late 1998 from its longtime owners The Broadcast Group, but when the company merged with Clear Channel Communications, they had to divest the station to meet FCC ownership regulations.
On July 12, Emmis sold the KKFR intellectual property to Riviera Broadcast Group, which already owned KEDJ, for use on another radio station.
[3] On June 22, 2007, KKFR picked up an unlikely competitor when KZON dropped its talk radio format for rhythmic contemporary as "101.5 JAMZ".
However, in a statement made to The Arizona Republic, KKFR's then-program director Bruce St. James, who joined KZON as its new PD in January 2010,[4] said, "What are they going to do?
Really, I think we'll be ok."[5] On December 1, 2008, KKFR dropped its slogan "Where Hip Hop Lives" in favor of "The Valley's #1 Hit Music Station" but retained its rhythmic direction.
On April 28, 2024, KKFR began stunting, running a random assortment of departure-themed songs and promoting a "new sound" to debut at Noon the following day.