KKXX-FM (93.1 MHz, "Hits 93.1") is a radio station broadcasting a Top 40 (CHR) music format.
From the late 1970s through the early 2000s, under several owners, KKXX was one of the most popular radio stations in Bakersfield and Kern County for youth oriented music.
It began to reflect its growing Latino listenership by rotating more dance, R&B, and freestyle songs into its playlist, making it one of the earliest examples of the Rhythmic CHR format.
During KKXX's greatest period of success, now defunct rival KQXR, and its parent company American General Media, had been undergoing many changes.
Its Hip Hop & R&B format came in stark contrast to the mainstream pop music that KKXX had been playing at the time.
Almost immediately Clear Channel sent American General Media a cease & desist order, insisting that it stop using "Kiss" as a moniker for KISV.
With victory in hand, Clear Channel began re-tooling KKXX once more, to mirror the Top 40 format of KIIS-FM in Los Angeles.
On July 20, 2009, at midnight, the station abruptly dropped the Pirate Radio format and began stunting, playing nonstop construction sounds.
KKXX has been home to several notable air personalities including Kris Kohls, DJ Jeff Duran and Preston Nash of Dope fame.