[3] KLBM (K Land of Blue Mountains) was founded in 1938 and originally was located on U.S. 30 just outside La Grande's east city limit.
KLBM also had an FM station, originally known as KFMT, which it purchased in the late 1970s, changing the call letters to KLBM-FM.
As the only station in La Grande for many years, KLBM offered a wide variety of local programming: "Man on the Street" interviews, live remotes during special events, and coverage of La Grande High School and Eastern Oregon University sports.
Lillard was a regular on-air announcer from the 1940s to the 1960s, and continued producing advertising spots and special programming until his retirement.
Other past air personalities include Leonard Hermens, George Clymer, John Farrar, Gary Alan, John Shay, Ron Furbie, Doug Johnson, Shawn Zurbrick, Steve Walther, & Thomas Barnes (The Eastern Oregon Pirate).