William Olson Jr., who co-founded the station with Rick L. and Lyle J. Murphy and bought out their stakes in 1977, sold it to Charles L. Scofield in 1982.

O. M. Broadcasting, a company controlled by Rick L. and Lyle J. Murphy and William Olson Jr., was granted a construction permit for a 1,000-watt daytime-only station on 1380 kHz on May 22, 1974.

[4] The new station signed on at 11 a.m. on September 7 as KZUL ("Kazual"),[5] an ABC Entertainment affiliate playing contemporary pop country.

[5] Keith Learn and Juanita Casares bought KLPZ in 2000; they had been with the station since 1993,[20] and hosted the morning show.

[5] Under their ownership, the station described its format as "Country and a Little More", in reflection of its talk programming and the occasional non-country songs on the playlist,[5] and used the slogan "The Last Medium of Freedom".